Pay per call marketing brings one significant benefit that most other types of advertising can’t offer. It removes you from the early stages of the vetting process. According to HubSpot, six out of 10 buyers want to talk business on the first call. That means of the people who end up pulling the trigger, 60 percent want to know how much this is going to cost. Keep in mind, that’s not even including the people who don’t buy. The takeaway: Tons of people get weeded out at this stage, but you don’t have to do the weeding.
Inbound Calls Beat Cold Calling
That same HubSpot study shows why outbound telemarketing is so hard. In the last month of the quarter, far fewer cold calls are effective. The desperate rush to make quota as the quarter comes to a close doesn’t pay off. Think about how awesome it would feel to avoid that whole nightmare in the first place and greet warm buyers as they come in. You’d never have to work to prep them yourself.
Plus, it saves you tons of time. Did you know it takes an average of 18 calls to connect with a buyer? And that less than 25 percent of emails get opened? The traditional route to sales – lots of contacts over time – doesn’t tend to lead to the results you want. This way, your money goes farther, and you have to spend less to get those conversions.
Most important is the fact that calls convert so highly. They convert at 15 to 25 times higher than clicks and other digital advertising methods. You spend so much less money getting those high-converting prospects than you would if you relied solely on digital means.