Long Term Remote Work
Many companies have decided to make remote work a permanent option for their employees. We get the attraction—at echogravity, our workplace has been remote since day one. As new generations come into the workforce, it’s likely that the number of companies choosing to do so will only increase—regardless of the pandemic.
In a recent McKinsey report, it was found that at current levels of remote work, there are three to four times as many people working from home than there were before the pandemic. These numbers are higher for sectors such as professional services, information, and management. Not surprisingly, this is projected to deeply impact things like consumer spending, transportation, and urban economies—and, of course, communication.
For companies and employees new to the virtual work environment, everyday interaction and communication is going to take some getting used to. And for salespeople, it’s a whole new ball game.
Staffing Sales & Marketing in the Post-COVID Era
Historically, the staffing industry has been slow to evolve its processes and best practices. But COVID-19 has been one giant catalyst for the entire business world to change how it works. When face-to-face interaction is taken away, we are left with digital means of communication—which goes deeper than Zoom meetings.
Inbound marketing, brand awareness, search engine optimization, and more are all tools and practices to leverage in this post-COVID era. These are the first steps to get on your prospects’ radars and get their attention before you ever make that first call.
With or without a strong marketing foundation, a robust web-conferencing tool is now a non-negotiable. It can also give you the advantage—another McKinsey study shows that the majority of B2B buyers prefer video-based meetings and believe they are more effective than phone conversations. Furthermore, revenue generated from video-related interactions has increased by 69 percent since April 2020.